.HELLO THERE

My name is Katie Peterson

After graduating from San Diego State University with a Bachelor's in Graphic Design, I continued my studies in Australia and earned a Master's degree in Web Development from Griffith University. This allowed me to gain new perspectives from around the world and opened many doors for me.

I am a highly skilled Graphic Designer with over 8 years of experience in the agency world. I specialize in branding, print, web design, and social media.

I approach each project with enthusiasm and challenge my designs to keep my work fresh and inspiring. I have exceptional collaborative and interpersonal skills. I have had a wide range of experiences in my career, from a lead designer at a small company to part of a large team in an ever-changing corporate environment. This diversity has broadened my expertise in realizing company vision, initiating strategic initiative, collaborating with various departments, and delivering a high impact visual experience for each brand identity.

My Profile

age/dob

35 years old / May 1, 1987

location

Encinitas - San Diego, California

Where I’ve Worked

Illume studio

Sept 2021 – Present

Responsibilities- Owner

As an owner of a creative studio business, I provide my clients with an array of services, including graphic design, web design and social media management. With the use of a process and strategy first approach, I create personalized solutions that are tailored to meet the individual needs of each client. I take great pride in providing quality results and always strive to exceed my client's expectations. My focus is on creating long-term, trusting relationships with my clients so that together we can grow and achieve success.

here agency

April 2020 – Present

Responsibilities- Senior Graphic Designer

Here Agency is full stack creative agency based on the sunny Gold Coast that specializes in building unique brands and developing digital strategies to promote growth through innovative tech solutions.

- Collaborated on a variety of client projects using the latest software to create innovative designs that adhere to each brand's style guide.
- Created branding systems and guidelines from scratch for a variety of industries.
- Assisted Web Developer with building, management and maintenance of website platforms including Wordpress, Webflow, WooCommerce, and Shopify.
- Developed consistent digital presence across all social media channels by creating on-brand assets, animated motion graphics, and video editing.
- Managed paid social and Google ads and created integrated email marketing campaigns from conception to build.
- Produced a wide range of pitch decks, presentations, templates and marketing collateral for multiple brands.

Looplabs

March 2018 – Feb 2020

Responsibilities- Senior Graphic Designer

Looplabs is a multi disciplinary design agency that specializes in offering turnkey solutions for businesses ranging from Branding, Web Design, Marketing Strategy and App Development.

- Worked closely with the Creative Director and dev team to assist with all creative needs for each client.
- Conceptualized and created innovative designs for both digital and print assets including signage, flyers, marketing collateral, web banners, social graphics, email templates, pitch decks and more.
- Created concepts and iterations for packaging design for various industries including alcohol, food, pet and skincare products.
- Provided minor customizations and maintained website platforms including Wordpress, Webflow, WooCommerce, and Shopify.
- Collaborated with Art Director on photoshoots and content creation for brand campaigns.

Woolworths endevour group

July 2016 – Feb 2018

Responsibilities- Digital Designer

Endeavor Group is a part of Woolworths Limited that manages Australia’s largest retail drinks network under the Dan Murphy’s and BWS brands.

- Collaborated with Marketing Department weekly to determine content needs and requests from other departments.
- Worked closely with the Creative Director and the large team of fellow graphic designers to complete various projects in both print and digital mediums.
- Ensure accurate and high-quality output of print production including brochures, catalogues, billboards, magazines, wine bottle labels and event collateral.
- Created digital assets for Email Newsletter templates from inception to HTLM code.
- Created animated HTML marketing banners and advertisements for eDM's and web.

i9 media

March 2014 – June 2015

Responsibilities- Graphic Designer & Web Developer

i9 Media is a Specialty Digital Agency, providing comprehensive and competitive marketing solutions, from branding and lead generation to community building and beyond, with clients and projects for BIC, T-Mobile, Budweiser, Rusty, Red Bull, FCS, Boardworks, Surftech, and others

- Created online advertisements and banners promoting client's products aligned with branding guidelines.
- Designed all client's print collateral including brichures, booklets, flyers, client reports, event assets, project management contracts and stationary.
- Responsible for A-List client Rusty Surfboards.
-Managed creative direction and designed and developed landing pages for Rusty site relaunch.
- Built animated landing pages with HTML, CSS, and Javascript for Internal Advertisement Media Kit.
- Implemented custom scripts/functions throughout Wordpress theme development
-Managed internal and client's hosting and domains.
- Identified and fixed server issues, PHP version update issues and any web related troubleshooting

Where I’ve studied

San diego state university
san diego, california

Sep 2005-2010
Bachelors of Graphic Design

,Griffith universitY
brisbane aUSTRALIA

Sep 2011-2013
Masters of Digital Design
Emphasis in Web Development

professional skills

illustrator

Expert

photoshop

Expert

indesign

Expert

after effects

Proficient

html/css

Proficient

javascript

Familiar