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2021
brand identity
packaging
Facebook ads
wEBSITE MAINTENANCE
Digital Designer
We were tasked with the exciting challenge of creating and integrating the brand's essence into every corner of The Lifestyled Home's online presence. Through research and collaboration, we dove deep into understanding their unique identity, values, and aspirations. We evaluated each online platform and identified areas where their brand essence could be strengthened. From packaging design to social media posts and the website journey, we have carefully crafted a brand that exudes sophistication while remaining approachable.
One of the key elements of our approach is the use of a soft and calming color palette. By incorporating muted tones and pastel hues, we have created an atmosphere that evokes tranquility and relaxation. This not only appeals to high-end shoppers seeking a luxurious experience, but also creates an environment that feels laidback and welcoming. The minimalist style allows for easy navigation on the website, effortless comprehension of the marketing assets and social media posts, and an overall seamless shopping experience on her custom Shopify e-commerce website.
The strategic integration of the brand essence across various digital touchpoints has proven to be a game-changer for The Lifestyled Home, resulting in increased sales, a surge in design consultation bookings, and a cohesive and memorable online presence. This has not only enhanced their credibility in the marketplace, but also created lasting connections with their target audience.
