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2021
brand identity
web design
Email Marketing
brand collateral
digital Designer
Working at Cellarmasters helped to develop a complete understanding of advertising and the wine industry marketplace. The challenge of working in-house at Cellarmasters was to consistently create enjoyable branding and print and digital advertising campaigns for a huge assortment of Australia's largest wine distributors. Many of these brands had budgets reaching up to a million dollars.
By truly integrating into the Australian wine culture, it made creating modern, on-trend advertising and digital systems much easier. Also by developing great working relationships and building trust among all departments of the company it was easy to make bold decisions and push the boundaries of what was possible in advertising and campaigns.
As part of the website build I applied new, more modern colours, font styles and layouts. These were aligned to the newly launched brand guidelines. This new page style has now filtered through to the current site and all brandng assets, creating a more clean and sophisticated look.
